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Yum and Yuck: The Psychology Of What We Eat...And What We Spit Out

Would you eat a cricket?
Parth Shah
Would you eat a cricket?

has been studying the psychology and culture of food for more than 40 years. And he's come to appreciate that food fills many of our needs, but hunger is just one.

"Food is not just nutrition that goes in your mouth or even pleasant sensations that go with it," he says. "It connects to your whole life, and it's really a very important part of performing your culture and experiencing your culture."

This week, we chew over the profound role that food plays in our lives. Then, we spit it all out — we study the ick factor that turns us off to cockroaches, skunks, and poop. explains the sensation of disgust, and why it doesn't always come naturally.

"Young children are not very good at recognizing disgust faces. In fact, they often mistake the face of disgust with the face of anger," she says. "Disgust is the instinct that has to be learned."

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Hidden Brain is hosted by Shankar Vedantam and produced by Jennifer Schmidt, Rhaina Cohen, Parth Shah, Thomas Lu, Laura Kwerel, and Camila Vargas Restrepo. Our supervising producer is Tara Boyle. You can also follow us on Twitter @hiddenbrain.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Shankar Vedantam is the host and creator of Hidden Brain. The Hidden Brain podcast receives more than three million downloads per week. The Hidden Brain radio show is distributed by NPR and featured on nearly 400 public radio stations around the United States.
Parth Shah is a producer and reporter in the Programming department at NPR. He came to NPR in 2016 as a Kroc Fellow.
Tara Boyle is the supervising producer of NPR's Hidden Brain. In this role, Boyle oversees the production of both the Hidden Brain radio show and podcast, providing editorial guidance and support to host Shankar Vedantam and the shows' producers. Boyle also coordinates Shankar's Hidden Brain segments on Morning Edition and other NPR shows, and oversees collaborations with partners both internal and external to NPR. Previously, Boyle spent a decade at WAMU, the NPR station in Washington, D.C. She has reported for The Boston Globe, and began her career in public radio at WBUR in Boston.
Thomas Lu (he/him) is a producer for NPR's science podcast, Short Wave. The podcast is a perfect equation of curiosity, nerdiness and everyday discoveries.

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SOMOS CONNECTICUT is an initiative from ºÚÁϳԹÏÍø, the state’s local NPR and PBS station, to elevate Latino stories and expand programming that uplifts and informs our Latino communities. Visit CTPublic.org/latino for more stories and resources. For updates, sign up for the SOMOS CONNECTICUT newsletter at ctpublic.org/newsletters.

SOMOS CONNECTICUT es una iniciativa de ºÚÁϳԹÏÍø, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

The independent journalism and non-commercial programming you rely on every day is in danger.

If you’re reading this, you believe in trusted journalism and in learning without paywalls. You value access to educational content kids love and enriching cultural programming.

Now all of that is at risk.

Federal funding for public media is under threat and if it goes, the impact to our communities will be devastating.

Together, we can defend it. It’s time to protect what matters.

Your voice has protected public media before. Now, it’s needed again. Learn how you can protect the news and programming you depend on.